The marketers of rough-terrain, vertical-mast forklifts have continued even in spite of overall diminished sales. For example, there are at least 19 various brand names in North America, with more than 100 various models available. In regards to manufacturers, there is practically the same number of telehandler makers, even though their products are being marketed under 24 different brands. Understandably, some of the brand names sell both lift trucks and telehandlers. Several of the main players within the business comprise brand names such as JCB, Case, Tovel, Lift King, Manitou, Sellick, Omega Lift and Ingersoll Rand.
The marketers of lift trucks have increased their maneuverability advantages by borrowing a few of the features that have increased the telehandler's fame. Like for example, AUSA, Omega Lift, Tovel and Manitou use hydraulic chassis-leveling systems that allow the operator to square up the frame of the truck when it is sitting on uneven terrain in order for lifts to be made more safely. This feature is provided as an alternative by Load Lifter, Lift King and Swinger lift trucks.
The 4-wheel steer is another telehandler-like technology. Lift King, Omega Lift, Load Lifter and Tovel are makers that offer rigid framed machines which operate on 4 equal sized tires. These four-wheel coordinated steering and crab-steering modes offer the incredible maneuverability which rivals the 4-wheeled steering standard lift truck units. There are extra flexibility options with the sideways shuttle crab-steer mode too.
The carriage sideshift can greatly improve placement dexterity. The mast sideshift is a common feature today. This is offered on the majority of available lift trucks. It allows the operator to move the mast hydraulically several inches to either side of center. Another option is the carriage sideshift. This functions by moving the carriage to both sides of the center of the mast.